Peloton trolled the new Sex and the City reboot on Sunday with a new commercial bringing back a beloved character that died in its first episode.
The reboot, entitled And Just Like That, shocked fans on Thursday by killing off main character Carrie Bradshaw’s husband, Mr. Big. He was seen in the show riding his Peloton bike when he had a heart attack.
To get back at the show, Peloton released a new ad, posted to Instagram Sunday night, opening up on a fireplace before zooming out to reveal Chris Noth, as Mr. Big sitting next to real-life Peloton instructor Jess King – who played Big’s trainer Allegra in the show – on a couch and drinking wine.
‘To new beginnings,’ he toasts the Peloton instructor, who replies the same way, before telling him: ‘You look great.’
‘I feel great,’ Mr. Big says, before pointing to the corner with his eyes and asking King: ‘Do you want to take another ride? Life’s too short not too.’
The couple then laughs, as the frame expands to show two Peloton Bikes behind them, as actor Ryan Reynolds does a voiceover, saying: ‘And just like that… the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation, thus reducing your risk for cardiovascular diseases.
‘Cycling strengthens your heart muscles, lowers your pulse and reduces blood fat levels,’ he continues, before simply saying: ‘He’s alive.’
The ad came just days after fans were left devastated by Mr. Big’s sudden death.
The first episode of And Just Like That premiered on Thursday, picking up where it left off from its three spin-off movies, with Carrie Bradshaw, played by Sarah Jessica Parker; Miranda Hobbes, Cynthia Nixon; and Charlotte York, Kristin Davis; all returning.
Other fan favorites from the hit HBO show, including Mr. Big, played by Chris Noth, were set to make appearances.
But in just the premiere episode, Mr. Big suffered a heart attack while riding his Peloton Bike and died.
Many viewers were left distraught by the news, taking to social media to express their grief and outrage that Carrie did not call an ambulance when she found him lying on the ground.
‘I’m sorry WHHHHAAATTTTT Mr. Big just dies like that….IN THE FIRST F***** EPISODE!!!!! I did not see that coming,’ one Twitter user wrote. ‘Carrie could have called a f***** ambulance WTF!!!!! I am so shocked right now.’
Another wrote that they were ‘floored,’ by his death noting that after ’17 years waiting to see how would be their life together … he died just like that? And Carry don’t call the ambulance? Seriously?’
And a third simply wrote: ‘This is going to ruin a lot of people.’
In the aftermath, Peloton stocks fell 11 percent.